Another Endorsement For Passion

I spend a lot of time at O’Hare Airport.  So I spend a lot of time at the bookstore in Terminal 3.  And I happened to run across Jeffrey Gitomer’s Little Red Book of Selling.  It was nicely packaged.  It looked small enough to read on my short flight, so I bought it.  I have to admit that I don’t know who Jeffrey Gitomer is.  He may be huge in the marketing or selling field, but I don’t know who he is.  I bought the book on a lark.  I am glad I did.

There’s not a lot of what I would call “new material” in the book.  But he packages good messages better than most, and reinforces some important lessons.  Since I just posted on passion a week ago (less than a week before I bought the book), I found these statements particularly compelling:

Passion is the fulcrum point of selling.  No passion.  No sales.

And this one:

If you’re not on fire, you’ll lose to someone who is.

Passion is not everything, but there is nothing without it.

Comments

[Phil Gerbyshak]

My good buddy Kirk Weisler has a saying about this: "Passion is the potatoes." I couldn't agree more. Thanks for sharing. Gitomer is a quick hitter, and fills you up so fast, you don't know what happened.