I spend a lot of time at O’Hare Airport. So I spend a lot of time at the bookstore in Terminal 3. And I happened to run across Jeffrey Gitomer’s Little Red Book of Selling. It was nicely packaged. It looked small enough to read on my short flight, so I bought it. I have to admit that I don’t know who Jeffrey Gitomer is. He may be huge in the marketing or selling field, but I don’t know who he is. I bought the book on a lark. I am glad I did.
There’s not a lot of what I would call “new material” in the book. But he packages good messages better than most, and reinforces some important lessons. Since I just posted on passion a week ago (less than a week before I bought the book), I found these statements particularly compelling:
Passion is the fulcrum point of selling. No passion. No sales.
And this one:
If you’re not on fire, you’ll lose to someone who is.
Passion is not everything, but there is nothing without it.