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Actually bad branding does work. It does leave an imprint, but unfortunately the imprint is a negative imprint that further erodes customers and/or clients trust. Our research has shown that negative branding has a negative effect on the customer that is up to 10 times stronger than good branding when branding it is not correlated with customer experience management.

(Unfortunately customer experience management is rarely correlated with branding initiatives.)

As a Customer experience consultant I have found that bad branding has a direct correlation between the lack of trust by customers and poor customer management. Customer loyalty indexes are found to be directly hinged to this.


Good topic.

We recently addressed the topic of Branding Lawyers at

You are correct, bad branding does not work. More crucial is understanding what a brand is, and what it can do for any organization, including a law firm.

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