Good discussions about Branding

Dan Hull has a good summary of some inter-linking discussions involving Michelle Golden  (a second post here) and Tom Kane, along with some comments of his own. This summary follows up on Dan's post here about the comments of a third year law student at the recent Renaissance Weekend in Charleston, South Carolina. Add to this, Larry Bodine (now enjoying the Tucson weather) just posted about the lack of differentiation among law firm web sites.

I love these discussions.  They reflect something so fundamental about the way lawyers think and view the world.  As a profession, we are conservative, change resistant, risk averse and incredibly unimaginative.  Sheep-like in terms of how we follow each other.  We're herded together, as a group, only there is no shepard leading us to safety.  Generally, when it comes to traits businessmen take for granted, lawyers are not gifted.

Here's one way these characteristics manifest themselves.  Hire a gifted marketing director, and then try to substitute the lawyer's judgment for the marketing director's.  Because we lawyers know so much.