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« Courage. (And no, this is not a tribute to Dan Rather) | Main | Response to Comment: Does Good Marketing Eliminate The Need For Sales? »


Anne Gallagher

One of my favorite authors on professional services says that when marketing is done right, "sales" becomes superfluous. Think this means that relationship selling is about developing and deepening relationships rather than using traditional "closing" techniques to get commitment. Pat Lamb, would like your thoughts on this concept. Anne Gallagher

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