Those who have read my prior posts know that I am a big fan of Tom Peters. His blog is one of my favorites and his posts generally are provocative. As an example, his Rummy in Philadelphia post, talking about Donald Rumsfeld’s recent warning to Iraquis to get the Constitution done timely rather than right and how that approach might have played out played out in 1776 in Philadelphia. Changing the light in which you look at an issue really makes a difference in how you see things.
This post is not about Donald Rumsfeld. Nor is it about Iraq. Its about what, in Tom Peters’ eyes, a little guy (little firm, etc.) must do to eat the big guys’ lunch. Tom’s post is a great read. Among the points he makes:
- Focus on women
- Emotionally connect with your clients
- Compete on value/experience/intimacy, not price.
- Creativity/innovation are important tools.
- Technology is a great equalizer.
The moral of the story is that the big guys will always be there. And they will always be big targets. And they can be had.
Comments